Brand Focus : The Kooples

Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples brand has caused quite a stir since its launch in 2008. Making unisex clothing à la mode, The Kooples collections, comprise of interchangeable mixed-gendered pieces....And the brothers have mastered the perfect way in which to promote their androgynous concept, through featuring real-life (and ridiculously enviable) couples, in their campaigns.

Although a little on the pricey side, the collections consist of classic pieces from stiff-cuffed cotton shirts, to their spectacularly cut blazors, which are tailored in studios which lie along the infamous Saville Row.  

Although the collection boasts a typically parisian-chic simplicity, there are little niche embellishments, such as their signature skull and crossbones, engraved onto garment buttons, which add a anglo-punk edge to their clothes.

Although the idea of sharing clothes with your beau may initially seem unrealstic, The Kooples brand makes this novel idea seem possible.

Aimed at Kate Moss- Pete Doherty style couples, British rockers with a French twist, here are our top 5 pics from the AW/W Kooples collection.